Private Label products on Amazon are brands not owned by the manufacturer, but by the Amazon 3rd party seller who contracted these products to be manufactured.
These are then sold under the seller’s own brand name on their own unique Amazon catalogue page.
Private Label products often boast higher profit margins, zero direct competitors, possible high demand, and the ability to fully control pricing and brand integrity.
Sellery offers repricing strategies for Private Label sellers. These include using sales velocity, stock levels, inventory age, and adding similar ASINs of other products.