Key Data Points & Definitions

1. PRODUCT

Displays core product identification details.

• Image: Product thumbnail (sourced from Amazon).
• Title: Product name (clickable link to Amazon listing).
• ASIN: Amazon Standard Identification Number (unique 10-character alphanumeric code).
• Category: Amazon product category (e.g., Books, Electronics).
• Condition: Item condition (New/Used/Collectible). (Note: "Reference Item" indicates a placeholder for cost comparison.)

2. SALES RANK

Shows the product’s Best Sellers Rank (BSR) on Amazon.

• Primary Metric: Lower number = higher sales velocity.
  • Example: 156,103 in Books means it’s the 156,103rd best-selling book.
• Category-Specific: Rank is relative to the product’s subcategory (e.g., "Books" vs. "Science Fiction").
• Actionable Insight:
  • BSR < 50,000: High demand (competitive but profitable).
  • BSR 50,000–200,000: Moderate demand.
  • BSR > 200,000: Low demand (may take longer to sell).

3. PRICES

Breaks down current pricing across New and Used conditions.

Key Insight:

• If your Buy Cost is significantly lower than Lowest New/Used, the item may have high profit potential.
• No Buy Box (N/A): Amazon may not be fulfilling this product, or it’s restricted.

4. COMPETITION

Evaluates competitor activity to gauge market saturation.

• Example: $ 2.99 + $ 3.99 Shipping = Total price a buyer pays. |

Actionable Insights:

• High competition (# Offers > 20): Harder to win the Buy Box; consider repricing or bundling.
• Low competition (# Offers < 5): Opportunity for higher margins.
• Amazon as Buy Box Owner: Difficult to compete unless you can undercut significantly.

5. EST. SALES

Estimated Monthly Sales Volume (based on BSR and historical data).

• Metric: Approximate number of units sold/month (e.g., 2,463).
• Calculation: Derived from Amazon’s sales rank algorithms (not exact but directional).
• Actionable Insight:
  • Sales > 100/month: High turnover (good for cash flow).
  • Sales < 50/month: May be a slow-moving item (higher risk of long-term storage fees).

6. EST. FEES

Estimated Amazon Fees per unit (varies by category and fulfillment method).

• Metric: Total fees including referral fees (~15%), FBA fees (if applicable), and variable closing fees.
  • Example: $ 6.13 for a book in the "Books" category.
• Breakdown:
  • Referral Fee: ~15% of the selling price (varies by category).
  • FBA Fees: Pick & pack, weight handling, storage (if using FBA).
  • Variable Closing Fee: $ 1.80 for media categories (e.g., Books, DVDs).
• Note: Fees are estimates; actual fees may vary slightly.

7. BUY COST

Your purchase price per unit (manually entered during upload, can be edited directly in the report search results after the initial upload).

• Metric: The amount you paid to acquire the product.
  • Example: $ 0.00 (may indicate a placeholder or missing data).
• Actionable Insight:
  • Ensure this is accurate—Profit/Margin calculations depend on it.
  • Use the "Enter Cost" button to update missing values.

8. PROFIT / MARGIN

Calculates net profit and profit margin per unit.

Key Insights:

• Margin > 20%: Healthy profitability.
• Margin < 10%: Low profitability (may not be worth listing).
• "Enter Cost" Prompt: If Buy Cost is missing, the system will prompt you to input it for accurate calculations.

9. RESTRICTIONS

Flags gated categories or selling restrictions.

• Metric: Number of restrictions (e.g., 10 restrictions).
  • Red Badge: Indicates the product is gated or requires approval.
• Common Restrictions:
  • Brand approval (e.g., Nike, Disney).
  • Category approval (e.g., Grocery, Health).
  • Hazardous materials (e.g., lithium batteries).
• Actionable Insight:
  • Click the badge to see specific restrictions.
  • Apply for ungating via Amazon Seller Central if needed.

10. ACTIONS

Quick-access buttons for further analysis.

• View Reviews: Opens Amazon customer reviews (helps assess product quality/demand).

11. DETAILS

Additional product attributes for deeper evaluation.

Actionable Insights:

• Rating < 3.5: Potential quality issues (check reviews).

Reviews > 100: Established product with social proof.