The Buy Box Ownership category hosts Smart Lists related to the Buy Box that inform you on your Buy Box performance and on the easy wins and missed opportunities when fighting for the Buy Box.
The Smart Lists under Buy Box Ownership Category are:
Owned 100%
Owned 50% - 90%
Owned 1% - 49%
Owned 0%
How is it calculated: This group of Smart List shows your Buy Box ownership percentage over the last 24 hours.
This smart list is offering you information about the products in your inventory that are most successful at winning the Buy Box vs the ones which have not managed to win it at all. You can use this quick insight to view items you can rely on to drive sales and distinguish which items could have opportunities to perform better if you make small adjustments (the ones in the 50%-99% bucket).
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